Assessment of Enterprise Potential with the Help of Simulation Modeling

The object of the study is the process of assessing enterprise potential, which refers to the ability of an enterprise to carry out its activities. The paper presents a general conceptual model of enterprise potential. There built a model for calculating a resultant assessment of enterprise strategic potential using the simulation approach which allows taking into account the dynamics of enterprise resources and using several criteria for evaluating performance of an enterprise.Modifications of the built model, which make it possible to simplify the procedure for performing simulation experiments (including using analytical optimization models as components of the simulation model), are determined. The work was carried out within the framework of a study aimed at the formation and practical implementation of a system of models for assessing potential of a socially responsible enterprise