The communicative world image as a basis of actualisation of implicit theories of a person (on the example of english language)

the article is devoted to the cognitive aspect of verbal actualization of implicit theories of a person in a dialogue, to the definition of a concept as a fragment of ethno-cultural background in the mental world of a person, to the analysis of a speech-making process that accompanies the verbal implementation of implicit theories of a person. The article contains the examples taken from the English and American literature that support the ideas put forward in the article