Effective Mobile Services Acceptance Factors

In recent years, the advancement of information and communication technologies and particularly rapid changes of mobile technologies lead to new applications and services. Furthermore, the possibility of mobile service delivery will change its current applications. Therefore, it is important to identify the user’s acceptance of mobile services; thus, it is necessary to determine the effective acceptance factors and their importance. This paper identified the mobile services acceptance factors. Technology acceptance models were reviewed, and then the related factors were derived. The factors were analyzed with path analysis method for validity assessmen