Add to ORKGImplementing infrastructures of e-marketing has been considered in this study. They are classified into external (related to government) and internal (related to enterprise) categories based on the factors’ level and are classified into strategic and operational categories based on the factors’ nature. 35 factors have been finalized as the basis of the questionnaire. The importance and position of the implementing infrastructures of e-marketing in Iran business environment have been questioned from marketing experts. Results show that all external and internal implementing infrastructures of e-marketing in Iran business environment are important but inappropriat
E-marketing is growing at a dramatic pace and is significantly impacting customer and business marke...
Purpose – Developing countries are still challenged by infrastructural and cultural issues related ...
E-business is a broader definition of E-commerce that includes not just the buying and selling of pr...
E-commerce is among functions which have been promoted by modern communication technologies. The pro...
In the modern world use of technology in the marketing activities of all types of organizations have...
Electronic business in general and electronic-contracting in particular are rapidly gaining global ...
Most of the public sectors in the world and in developed countries specifically acknowledge the imp...
Purpose – The purpose of this paper it to examine Electronic commerce (e-commerce) practices of Iran...
Although the internet has become a significant platform for the advancement of marketing strategies ...
Information technology (IT) in general and Internet in particular has revolutionized our lives in so...
Iran’s Small and Medium Enterprises (SMEs) have been widely introduced in the market these days. In...
E-business as one of the enablers of the economy and a subset of information technology has grown su...
E-commerce can be an important source of competitive advantage for most business organizations, esp...
The study has been done regarding the systematic approach (including: input, process, output and fee...
Development of electronic business in the shadow of the digital economy forces the organizations to ...
E-marketing is growing at a dramatic pace and is significantly impacting customer and business marke...
Purpose – Developing countries are still challenged by infrastructural and cultural issues related ...
E-business is a broader definition of E-commerce that includes not just the buying and selling of pr...
E-commerce is among functions which have been promoted by modern communication technologies. The pro...
In the modern world use of technology in the marketing activities of all types of organizations have...
Electronic business in general and electronic-contracting in particular are rapidly gaining global ...
Most of the public sectors in the world and in developed countries specifically acknowledge the imp...
Purpose – The purpose of this paper it to examine Electronic commerce (e-commerce) practices of Iran...
Although the internet has become a significant platform for the advancement of marketing strategies ...
Information technology (IT) in general and Internet in particular has revolutionized our lives in so...
Iran’s Small and Medium Enterprises (SMEs) have been widely introduced in the market these days. In...
E-business as one of the enablers of the economy and a subset of information technology has grown su...
E-commerce can be an important source of competitive advantage for most business organizations, esp...
The study has been done regarding the systematic approach (including: input, process, output and fee...
Development of electronic business in the shadow of the digital economy forces the organizations to ...
E-marketing is growing at a dramatic pace and is significantly impacting customer and business marke...
Purpose – Developing countries are still challenged by infrastructural and cultural issues related ...
E-business is a broader definition of E-commerce that includes not just the buying and selling of pr...