PRICE AND VALUE OF LOVE: THE EXPERIENCE OF SOCIOANTHROPOLOGICAL ANALYSIS

The article raises the problem of love as a triune whole, which comprises three components: physiological, social and spiritual. The empirical material shows the modern view of the devaluation of love, details of its physiological component, which adversely affect the formation of value orientations and reproductive behavior of youth. In the modern consumer society morality and spirituality in the sphere of love give way to commercial relations. At the same time, only love in all the forms of its manifestation - as the desire of the soul, mind and body - appears really genuine. The article presents a review of the different points of view on the need for revival, protection of love as a whole. It is shown that the danger of devaluation of love as a phenomena can lead to the death of all mankind