Contemporary practice of presentation: new tendencies in showing the cultural heritage

Because of its symbolic meaning, the cultural and historical heritage has a specific value for the modern generations, since it forms the identity and shapes the collective and individual culture of memory. It is of great importance that more and more young people get in touch with the works of art that make the material cultural heritage. However, the traditional ways of presentation are usually not very popular with the audience, since people are so used to the dynamics of the new media. Contemporary exhibitions are becoming a way for the audience to get information, entertainment and education, since they tell stories and offer arguments of diversity and importance of cultural heritage. In this paper we will analyze the advantages of technology in presentation and promotion of cultural heritage on the example of the multimedia exhibition “Refreshing of memory”. Through animation, projection and interactive presentation, intriguing lighting and sound sensations, the author of the exhibition Ivan Mangov has presented the medieval painting to the younger audience