It is clear that humanity is, once again, facing a crisis of identity and purpose. Weak global leadership, a crisis of displaced persons and the complex problem of integrating different cultures into countries other than their homelands, has led us to the threat of a complete breakdown of civilisation as we know it. In addition, we have the rise of the Islamic State (ISIS) in the Levant, how did they get to be so popular among the Muslim youth of the West? What started as a war of words to recruit Muslim youth, has now turned into a military war fought across many countries. The narrative of each warring party is increasing in tone to match the killings we witness daily by either side. This presentation aims to look at the narrative and lan...