Social media, bedroom cultures and femininity: exploring the intersection of culture, politics and identity in the digital media practices of girls and young women in England

In recent years, the position of (post-)millennial girls and young women within the digital landscape of social media has proven to be a topic of much interest to a number of feminists, journalists and cultural commentators. On the one hand, girls’ (social) media practices are presented as a key site of concern, wherein new digital technologies are said to have produced an intensification of individualized, neoliberal and post-feminist identities. At the same time, others have championed access to social media for young people as a revolutionary political tool, wherein previously marginalised political subjects (such as girls) can access and participate within new and exciting political cultures. This thesis offers an original contribution to these debates by locating itself at the intersection of these two approaches and examining the role of social media in the production of girls’ cultural and political identities. I present my findings from focus groups carried out with girls (aged 12-18) in three urban locations in England. This data is organised around the three overriding themes of space, surveillance and visibility. Ultimately, the thesis argues that social media should be conceptualised as an important terrain upon which neoliberal and postfeminist subjectivities can be both reproduced and subverted