The scientific community has born witness to incredible advancements in organic chemistry. Exemplified by total syntheses of molecules of astonishing complexity, it is becoming more clear that the conquest of a molecular target is less a question of overall feasibility, and more a question of practical resources. This has consequently provoked the need for transformations that allow for the rapid generation of molecular complexity with high efficiency and practicality. Selective C–H activation reactions provide a novel approach for synthesizing complex small molecules, which traditionally have been designed with sites of preincorporated oxidation for further manipulation. The ability to introduce sites of functionality directly onto simple ...