Using analytics to understand social data is an emerging research field across different academic disciplines including Information Systems. Information Systems (IS) discipline places the social media-related research at the intersection of people, organizations, and technology. While the recent focus of design science utilizes advanced data mining methods to develop decision-aiding frameworks and extend organizational boundaries by designing novel artifacts; the behavioral focus develops and tests theories that elucidate behaviors at the individual or organizational levels. This thesis comprises three essays aiming to contribute to IS research by both leveraging from the two foundational principles of IS -behavioral science and design scie...
This study examined an organizational capability that involves extracting external intelligence from...
Social media data are becoming increasingly critical for businesses to capture, analyse, and utilise...
Web and mobile technologies have had such profound impact that we have witnessed significant evoluti...
Using analytics to understand social data is an emerging research field across different academic di...
Today, social media is widely adopted across personal and professional spheres. Increasingly busines...
Social media is one of the most disruptive technologies in executing a firm’s digital business trans...
The marketing possibilities on the Internet is growing and so are social media marketing. The budget...
Social media data mining is rapidly developing to be a mainstream tool for marketing insights in tod...
In the rapidly growing world of data science and analytics, data has become an asset that gives comp...
My thesis lies at the intersection of strategy, machine learning, and social media: I examine how ma...
Organizations can use social media analytics as an effective assessment tool from behavioral perspec...
Defence is held on 19.5.2022 12:00 – 16:00 Zoom: https://aalto.zoom.us/j/5702251554The advance of...
Social networks provide an easy and quick way to connect, create groups, share information. This par...
The topic of this thesis is the use of ‘Big Data’ as a catalyst for true precision target marketing,...
This paper studies a pioneering social media venture and seeks to understand the effectiveness of pr...
This study examined an organizational capability that involves extracting external intelligence from...
Social media data are becoming increasingly critical for businesses to capture, analyse, and utilise...
Web and mobile technologies have had such profound impact that we have witnessed significant evoluti...
Using analytics to understand social data is an emerging research field across different academic di...
Today, social media is widely adopted across personal and professional spheres. Increasingly busines...
Social media is one of the most disruptive technologies in executing a firm’s digital business trans...
The marketing possibilities on the Internet is growing and so are social media marketing. The budget...
Social media data mining is rapidly developing to be a mainstream tool for marketing insights in tod...
In the rapidly growing world of data science and analytics, data has become an asset that gives comp...
My thesis lies at the intersection of strategy, machine learning, and social media: I examine how ma...
Organizations can use social media analytics as an effective assessment tool from behavioral perspec...
Defence is held on 19.5.2022 12:00 – 16:00 Zoom: https://aalto.zoom.us/j/5702251554The advance of...
Social networks provide an easy and quick way to connect, create groups, share information. This par...
The topic of this thesis is the use of ‘Big Data’ as a catalyst for true precision target marketing,...
This paper studies a pioneering social media venture and seeks to understand the effectiveness of pr...
This study examined an organizational capability that involves extracting external intelligence from...
Social media data are becoming increasingly critical for businesses to capture, analyse, and utilise...
Web and mobile technologies have had such profound impact that we have witnessed significant evoluti...