Price Promotion Framing Effects on Consumers' Perceptions of Dynamic Pricing

178 p.Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2009.This research contributes to consumer research by verifying that perceived transaction dissimilarity is an important antecedent of fairness perceptions and offering a more comprehensive view of the overall price fairness model. The research demonstrates that different consumer segments' responses to dynamic pricing are distinct and that different price framing tactics influence consumers differently across product-price levels in different price inequity situations and with different price comparison situations.U of I OnlyRestricted to the U of I community idenfinitely during batch ingest of legacy ETD