401 p.Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1986.Arising out of dissatisfaction with stimulus-response or "effects research," intensive study of audience members has emerged as a significant trend in the past twenty-five years of mass communication research. The study of audience uses and gratifications has been the most visible exemplar of this new orientation. At base, uses and gratifications research supposes that audience orientations determine exposure experiences including effects. Despite the intuitive force of this supposition, gratification research has yet to offer a parsimonious account of audience orientations and their relation to exposure. Present formulations are poor in explanatory power and r...
Contains fulltext : 62947.pdf (publisher's version ) (Closed access)The present ar...
People tend to seek pleasurable stimuli and avoid unpleasant stimuli. This tendency as reflected in ...
Cultivation theory states that television engenders negative emotions in heavy viewers. Noting that ...
The Uses and Gratifications approach has an influential tradition in research on audience, putting ...
The purpose of this study is to construct a new model concerning uses and gratifications research. T...
This article presents four studies designed to assess different types of gratifications that can be ...
This paper is a part of the thesis: A Study on Chinese IPTV audience. In this study, on the basis of...
The uses and gratifications tradition has been used as a framework for studying audiences’ motives f...
This article elaborates upon the notion of media enjoyment in the context of film viewing by proposi...
This thesis explores the cultural meaning of soap operas in American society. The central research q...
This dissertation aims to highlight the theoretical importance and predictive power of audience inte...
Some mass communications scholars have contended that uses and gratifications is not a rigorous soci...
Such studies' central topic is: Why do individuals use media, and what do they use it? (1983; McQuai...
This study investigated how information about an individual’s enjoyment of various genres of music, ...
Contains fulltext : 54581.pdf (publisher's version ) (Open Access)It is argued tha...
Contains fulltext : 62947.pdf (publisher's version ) (Closed access)The present ar...
People tend to seek pleasurable stimuli and avoid unpleasant stimuli. This tendency as reflected in ...
Cultivation theory states that television engenders negative emotions in heavy viewers. Noting that ...
The Uses and Gratifications approach has an influential tradition in research on audience, putting ...
The purpose of this study is to construct a new model concerning uses and gratifications research. T...
This article presents four studies designed to assess different types of gratifications that can be ...
This paper is a part of the thesis: A Study on Chinese IPTV audience. In this study, on the basis of...
The uses and gratifications tradition has been used as a framework for studying audiences’ motives f...
This article elaborates upon the notion of media enjoyment in the context of film viewing by proposi...
This thesis explores the cultural meaning of soap operas in American society. The central research q...
This dissertation aims to highlight the theoretical importance and predictive power of audience inte...
Some mass communications scholars have contended that uses and gratifications is not a rigorous soci...
Such studies' central topic is: Why do individuals use media, and what do they use it? (1983; McQuai...
This study investigated how information about an individual’s enjoyment of various genres of music, ...
Contains fulltext : 54581.pdf (publisher's version ) (Open Access)It is argued tha...
Contains fulltext : 62947.pdf (publisher's version ) (Closed access)The present ar...
People tend to seek pleasurable stimuli and avoid unpleasant stimuli. This tendency as reflected in ...
Cultivation theory states that television engenders negative emotions in heavy viewers. Noting that ...