A New Framework for Web Credibility Assessment

This poster reports on a study that used a literature analysis to develop a new, extended conceptual framework for Web credibility assessment. The proposed a framework, named new framework for Web credibility assessment conceptualizes the relationship among the key dimensions of credibility (i.e., trustworthiness and expertise), related measures, and objects of those measures (i.e., source, message, and media) that have been identified in the literature. The framework will be tested through empirical data. In particular, an online survey questionnaire will be developed in accordance with the new framework and distributed to college students for data collection. The outcomes of this study will include the new framework and survey questionnaire that could be used as reusable knowledge resources in development of credibility assessment models in different online contexts.ye