Region of Tábor and its Potential for Development of Tourism of Families with Children

In this time the tourism is very important branch of business and science as well. Tourism has a strong influence of positive development of destinations. It is positive socio economic and environmental impactis discussed many authors. This bachelor thesis is dedicated to the creation of tourism product portfolio for families with small children in the Tábor area. Tábor have a rich potential for aktive recreation. There are many things what to do here. The region is popular for the possibilities of swimming, sightseeing, cycling and other practicing other sports. The most important segment of tourists are the families with children. Firstly, it is because their quantity and the second future visits of small visit or when they will grow up. The first part deals with the oretical attitudes to investigated area. It deals with tourism and it is definition, tourism typology, tourism system and tourism supply. It determinates and briefly describes heterritory, which is very suitable for family holidays. Further it deals with primary and secondary offer analysis, demand analysis and analysis of competition. Primary date was collected by questionnaire survey and interview with two important people in tourism field in Tábor. The results of realized analyses are formulated into SWOT analysis, which forms strengths and weaknesses, opportunities and threats. Summarized information is the base for creating products portfolio. Then the proposals are adopted and measure simplemented to upgrade the product portfolio of tourism in the monitored area. There are two productsfor segment of families with children adopted. Based on the surfy finding the tourism for families with children can be promoted and developer better. It will lead to increase of tourism in this area