Researchers often conclude an effect is absent when a null-hypothesis significance test yields a non-significant p-value. However, it is neither logically nor statistically correct to conclude an effect is absent when a hypothesis test is not significant. We present two methods to evaluate the presence or absence of effects: Equivalence testing (based on frequentist statistics) and Bayes factors (based on Bayesian statistics). In four examples from the gerontology literature we illustrate different ways to specify alternative models that can be used to reject the presence of a meaningful or predicted effect in hypothesis tests. We provide detailed explanations of how to calculate, report, and interpret Bayes factors and equivalence tests. W...