Factors associated with home-based e-working and e-shopping in Nanjing, China

The widespread adoption of information and communication technology has facilitated frequent e-activities in people’s daily life. From the perspective of individual’s time use on e-working and e-shopping at home, this paper aims to enhance our understanding of the function of home beyond a living space for family life. Using a household survey of 608 full-time paid employees who conducted e-activities at home in Nanjing, China, we investigated the characteristics and patterns of home-based e-working and e-shopping. Only 7.9% of the respondents neither e-shopped nor e-worked at home. We find that the socio-demographic context, Internet use habits, attitudes towards e-working/e-shopping, and geographical accessibility have influenced the patterns of home-based e-working and e-shopping. The results indicate that the rich e-activities taking place at home have changed the time use at home and reinforced the function of home as a multifunctional hub. © 2017 Springer Science+Business Media, LL