Drivers and Barriers for Going Green: Perceptions from the Business Practitioners in Malaysia

The changes of global environmental conditions have placed great challenges to governments and societies. While it is not easy for the companies to go green, we need a renewed concern for our environment in order to revive the nation’s economic growth, social cohesion and ecological balances. This article identifies the drivers and barriers for the business industry to adopt green practices. A total of 571 business companies from the Perak State participated in this study. Four variables: (1) Regulations (β=0.159, p<0.05); (2) Social responsibility (β=0.201, p<0.05); (3) Pro-environmental organizational culture (β=0.389, p<0.01); and (4) Organizational supports (β=0.369, p