Add to ORKGRatings and comments play a dominant role in online reviews.The question, thus, arises as to whether or not there is any consistency in consumer perception of the reviews, and how future choices might be influenced.We analysed 2000 comments of 20 different hotels posted on TripAdvisor to determine if the comments posted by previous guests of a hotel influence the decisions of potential guests.Two hundred human raters were asked to consider 20 reviews and to rate a hotel based on the reviews.The Cohen Kappa coefficient was used to evaluate the degree of agreement on the hotel quality as determined by the human raters and the star rating given by the original reviewer.The results showed a high consistency between the human raters’ evaluation ...
A growing reliance on the Internet as an information source when making choices about tourism produc...
[[abstract]]In view of network users, consumers can communicate via multiple online media search and...
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Man...
Ratings and comments play a dominant role in online reviews. The question, thus, arises as to wheth...
Ratings and comments play a dominant role in online reviews. The question, thus, arises as to whethe...
Online reviews have become increasingly popular as a way to judge the quality of various products an...
Hotel rating refers to the process where the comfort and services of a hotel are assessed and classi...
The World Tourism Organisation reports that 90 per cent of consumers read online consumer reviews be...
Whereas past research studied the impact of online reviews on a hotel’s image, the present study ana...
Given the rampant growth of travel-related user-generated content on the Internet, this paper seeks ...
Hotel booking decisions are increasingly influenced by consumers’ feedback available on social media...
Consumers tend to seek heuristic information cues to simplify the amount of information involved in ...
Presented at the 19th annual Frontiers in Service Conference. Copyright and all rights therein are r...
The social web is the ideal place to share information, experiences and preferences among consumers....
Moving marketing strategies, which are changed through digital channels, into the social media envir...
A growing reliance on the Internet as an information source when making choices about tourism produc...
[[abstract]]In view of network users, consumers can communicate via multiple online media search and...
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Man...
Ratings and comments play a dominant role in online reviews. The question, thus, arises as to wheth...
Ratings and comments play a dominant role in online reviews. The question, thus, arises as to whethe...
Online reviews have become increasingly popular as a way to judge the quality of various products an...
Hotel rating refers to the process where the comfort and services of a hotel are assessed and classi...
The World Tourism Organisation reports that 90 per cent of consumers read online consumer reviews be...
Whereas past research studied the impact of online reviews on a hotel’s image, the present study ana...
Given the rampant growth of travel-related user-generated content on the Internet, this paper seeks ...
Hotel booking decisions are increasingly influenced by consumers’ feedback available on social media...
Consumers tend to seek heuristic information cues to simplify the amount of information involved in ...
Presented at the 19th annual Frontiers in Service Conference. Copyright and all rights therein are r...
The social web is the ideal place to share information, experiences and preferences among consumers....
Moving marketing strategies, which are changed through digital channels, into the social media envir...
A growing reliance on the Internet as an information source when making choices about tourism produc...
[[abstract]]In view of network users, consumers can communicate via multiple online media search and...
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Man...