Add to ORKGabstract: This report was commissioned to provide an analysis and evaluation of consumer perceptions and branding as it relates to the political and social climate in America. To be able to do this, the paper analyzes shifts in the external environment as well as researching case studies and online consumer perception surveys. Overall, this paper aims to examine the distributed survey and attempt to correlate and identify how branding, consumer perceptions, and social and political issues all can work and affect one another. Through the administration of this survey, we were able to formulate a conclusion that points towards the importance of brands actively adhering to changing consumer preferences, ideals, and expectations
Branding and franchising, which are common features of commerce, have, more recently, permeated into...
This chapter provides an extensive review of academic research on the culture and branding interface...
Corporations have generally avoided publically linking their brands with political positions, yet re...
abstract: This report was commissioned to provide an analysis and evaluation of consumer perceptions...
Thesis purpose: The purpose of this study was to gain an understanding of consumers' perceptions of ...
As there is not universal acceptance of political parties as brands, the paper justifies and theoret...
Klostermann J, Hydock C, Decker R. The effect of corporate political advocacy on brand perception: a...
Extensive research has investigated the branding practices, processes, and consumers’ reactions to b...
Purpose To develop understanding of how voters view the political brand by analysing the mental maps...
This study offers an innovative methodology combining qualitative and quantitative content analysis ...
Abstract. Our interdisciplinary study examines the brand’s perceived intentions and ability, as pred...
In an age when brands are increasingly pressured to take political stances in their marketing campai...
This paper is about studying the impact of branding on consumer purchase decisions. Brand affiliatio...
A growing body of research suggests that consumers have relationships with brands that resemble rela...
59 pages. A thesis presented to the Department of Journalism and Communication and the Clark Honors ...
Branding and franchising, which are common features of commerce, have, more recently, permeated into...
This chapter provides an extensive review of academic research on the culture and branding interface...
Corporations have generally avoided publically linking their brands with political positions, yet re...
abstract: This report was commissioned to provide an analysis and evaluation of consumer perceptions...
Thesis purpose: The purpose of this study was to gain an understanding of consumers' perceptions of ...
As there is not universal acceptance of political parties as brands, the paper justifies and theoret...
Klostermann J, Hydock C, Decker R. The effect of corporate political advocacy on brand perception: a...
Extensive research has investigated the branding practices, processes, and consumers’ reactions to b...
Purpose To develop understanding of how voters view the political brand by analysing the mental maps...
This study offers an innovative methodology combining qualitative and quantitative content analysis ...
Abstract. Our interdisciplinary study examines the brand’s perceived intentions and ability, as pred...
In an age when brands are increasingly pressured to take political stances in their marketing campai...
This paper is about studying the impact of branding on consumer purchase decisions. Brand affiliatio...
A growing body of research suggests that consumers have relationships with brands that resemble rela...
59 pages. A thesis presented to the Department of Journalism and Communication and the Clark Honors ...
Branding and franchising, which are common features of commerce, have, more recently, permeated into...
This chapter provides an extensive review of academic research on the culture and branding interface...
Corporations have generally avoided publically linking their brands with political positions, yet re...