abstract: This report was commissioned to provide an analysis and evaluation of consumer perceptions and branding as it relates to the political and social climate in America. To be able to do this, the paper analyzes shifts in the external environment as well as researching case studies and online consumer perception surveys. Overall, this paper aims to examine the distributed survey and attempt to correlate and identify how branding, consumer perceptions, and social and political issues all can work and affect one another. Through the administration of this survey, we were able to formulate a conclusion that points towards the importance of brands actively adhering to changing consumer preferences, ideals, and expectations. The research d...
Purpose The democratic political product is complex and untangible. An underlying assumption of a d...
Brands are faced not only with the decision of what to advertise, but also where to place their adve...
This paper is about studying the impact of branding on consumer purchase decisions. Brand affiliatio...
abstract: This report was commissioned to provide an analysis and evaluation of consumer perceptions...
Thesis purpose: The purpose of this study was to gain an understanding of consumers' perceptions of ...
In an age when brands are increasingly pressured to take political stances in their marketing campai...
As there is not universal acceptance of political parties as brands, the paper justifies and theoret...
Klostermann J, Hydock C, Decker R. The effect of corporate political advocacy on brand perception: a...
This article discusses the ways in which companies and brands project certain political affiliations...
Purpose To develop understanding of how voters view the political brand by analysing the mental maps...
Purpose: There are explicit calls for research devoted to how political actors present their brand t...
Background: In 2017, brands have started to use their advertisements to take stance in political iss...
This study offers an innovative methodology combining qualitative and quantitative content analysis ...
The current political landscape is in turmoil and brands are joining the narrative. The wave of bran...
Corporations have generally avoided publically linking their brands with political positions, yet re...
Purpose The democratic political product is complex and untangible. An underlying assumption of a d...
Brands are faced not only with the decision of what to advertise, but also where to place their adve...
This paper is about studying the impact of branding on consumer purchase decisions. Brand affiliatio...
abstract: This report was commissioned to provide an analysis and evaluation of consumer perceptions...
Thesis purpose: The purpose of this study was to gain an understanding of consumers' perceptions of ...
In an age when brands are increasingly pressured to take political stances in their marketing campai...
As there is not universal acceptance of political parties as brands, the paper justifies and theoret...
Klostermann J, Hydock C, Decker R. The effect of corporate political advocacy on brand perception: a...
This article discusses the ways in which companies and brands project certain political affiliations...
Purpose To develop understanding of how voters view the political brand by analysing the mental maps...
Purpose: There are explicit calls for research devoted to how political actors present their brand t...
Background: In 2017, brands have started to use their advertisements to take stance in political iss...
This study offers an innovative methodology combining qualitative and quantitative content analysis ...
The current political landscape is in turmoil and brands are joining the narrative. The wave of bran...
Corporations have generally avoided publically linking their brands with political positions, yet re...
Purpose The democratic political product is complex and untangible. An underlying assumption of a d...
Brands are faced not only with the decision of what to advertise, but also where to place their adve...
This paper is about studying the impact of branding on consumer purchase decisions. Brand affiliatio...