Today’s fashion trends come and go with lightning speed creating a system that embodies unsustainability and consumerism, at the same time an increasing environmental consciousness is putting pressures on companies to operate in a more sustainable way, without losing profits. This study examines how fast fashion giant H&M communicates about corporate social responsibility (CSR) – specifically in their press releases, and how they portrait themselves as a sustainable company. A qualitative rhetorical analysis was conducted on H&M:s press releases between 2016 – 2018, applying Weber’s theory of legitimacy as well as Putnam’s theory of social capital. The results show that H&M frequently reinforces their own legitimacy and ethos in...
Corporate Social Responsibility or CSR has, in step with societal development and awareness, driven ...
Seeing as fashion companies today have a proclaimed desire to act sustainably, we wanted to explore ...
Initiatives in Corporate Social Responsibility (CSR) are getting more pronounced than we as a societ...
Today’s fashion trends come and go with lightning speed creating a system that embodies unsustainabi...
The fashion industry's enormous environmental impact has received a lot of attention, but despite th...
The study “How does H&M Group communicate sustainability in a non-sustainable industry?” examine...
As consumers we want to know from whom we buy, what we buy and the impact the company has on our pla...
The fashion industry is a recurring topic in the media, especially regarding the responsibility the ...
Some of the most common threats in society today are climate change, struggling world economies and ...
The fashion industry is one of the most environmentally damaging industries in the world and is perm...
Pressing global issues such as climate change, resource scarcity and human rights crises have led to...
The fashion industry has changed drastically the last twenty years. It has expanded so rapidly that ...
This thesis investigates how body positivity and sustainability are discursively constructed by fast...
Organisations that deviate from ethical expectations regarding their behaviour risk damaging their i...
This study examines how H&M, Arket, and Monki communicates sustainability in their campaigns on ...
Corporate Social Responsibility or CSR has, in step with societal development and awareness, driven ...
Seeing as fashion companies today have a proclaimed desire to act sustainably, we wanted to explore ...
Initiatives in Corporate Social Responsibility (CSR) are getting more pronounced than we as a societ...
Today’s fashion trends come and go with lightning speed creating a system that embodies unsustainabi...
The fashion industry's enormous environmental impact has received a lot of attention, but despite th...
The study “How does H&M Group communicate sustainability in a non-sustainable industry?” examine...
As consumers we want to know from whom we buy, what we buy and the impact the company has on our pla...
The fashion industry is a recurring topic in the media, especially regarding the responsibility the ...
Some of the most common threats in society today are climate change, struggling world economies and ...
The fashion industry is one of the most environmentally damaging industries in the world and is perm...
Pressing global issues such as climate change, resource scarcity and human rights crises have led to...
The fashion industry has changed drastically the last twenty years. It has expanded so rapidly that ...
This thesis investigates how body positivity and sustainability are discursively constructed by fast...
Organisations that deviate from ethical expectations regarding their behaviour risk damaging their i...
This study examines how H&M, Arket, and Monki communicates sustainability in their campaigns on ...
Corporate Social Responsibility or CSR has, in step with societal development and awareness, driven ...
Seeing as fashion companies today have a proclaimed desire to act sustainably, we wanted to explore ...
Initiatives in Corporate Social Responsibility (CSR) are getting more pronounced than we as a societ...