Development of a Product Design Framework Based on Concept of Metaphors

In the present situation, products are needed to provide0pleasurable0user0experience than the form, function and convenience. Metaphors can be a powerful device for designers to fulfill this need by understanding the connection amongst user and product. Metaphor relates a new entity with an existing and well known entity. As a correspondence method, metaphors form a bridge amongst user understanding and product intentions, since metaphor0is0our principal state of mind to see and understand objects. This review expects to build up a structure in the plan area and to provide designers0with viewpoints about how0to apply metaphors in the design procedure. It can push designers0to design significant products0to users urging them to interact with0products all the more viably. The following thesis is divided into two parts. In first part, history of industrial design and why it is important in any design process is studied. Convergent type literature study is done and use of metaphors in design is selected for further study. Various metaphorically designed products are studied to understand their design process. Analyzing and combining this theoretical information a design framework is proposed. Later, a case study is done using the proposed framework. Various techniques are used for collecting and processing the raw data from users iteratively. The patterns in the obtained results are studied and design guidelines for case study are proposed