AGAMA DALAM REPRESENTASI IDEOLOGI MEDIA MASSA

emphasize on business aspects. The messages brought by the media often functions more as an instrument for mobilizing readers than as a transformation of information. This is because the reader becomes an important part of business strategy, especially the claims of consumers in order to increase the bargaining power of actors industrialized economy. This paper describes how the media represent themselves in public life through the news published. At this time, mass media has been transforming their political and social institutions as the era of the old order and new order into the business institution. As a business institution, the main media orientation is capital gains. The media business is in the form of news information to the public discourse. In order to have large social effects of the discourse, mass media are built on the principle of popularity and sensitivity. Religion in various dimensions have two principles that are very attractive for the news object. Religion in the media is a representation that there are two possibilities, that is appropriate or not appropriate. The discussion in this paper starts from a view of the existence of the mass media, especially related to the question of whether the news is neutral or impartial. Ideology becomes the entry point to analyze how mass media are produced and reproduced. In the end, the note describes how religion is represented by a media that has been filled with different ideologies