The social responsibility as the basis for effective management and the condition for increasing the modern organization competitiveness

The article deals with the organization management based on the strategy of social responsibility implementation that supplies the conditions for a company's competitiveness development. The theoretical statements by the leading foreign researchers about the key role of social factors in an organization success and the main conditions of competitiveness such as human resources, staff competences, customers' pleasure, an organization's reputation, organizational and managing capacity, etc. The author discusses the idea of the new aim of the management paradigm is "social business" development in the economy. Despite the fact that entrepreneurship is still based on getting the economical benefit, the competitive area, the methods and the relationship between the profit and the competitiveness have changed in the post-industrial era. The change of the consuming society structure and the complication of the competitive area make us look for other sources of competitiveness, such as investments into the human resources. Such an approach to competitiveness is more and more spread among the foreign and national companies and allows to include social aspects management into the development strategy of a company. It is stated that a socially responsible company includes social goals in the production process, thus ensuring a competitive advantage in business. An important conclusion of the research is that socially responsible organizations create better conditions for the territories’ development where they provide the society with a generally higher welfare level