ANALYSIS OF HUMAN RESOURCES STRATEGY OF PT. FOUR JAFFEE INDONESIA

Business activities of PT. Four Jaffee Indonesia in achieving its objectives cause problems faced by management, not only on raw materials, work tools, production machines, money and work environment, but also related to employees / human resources who manage other factors of production. Management of professional human resources strategy will be one source from the sustainable competitive advantage from product leadership of kopita product (coffee effervescent tablet), where the human resources will continue to be motivated to give their best contribution to the growth of the company, developed their competences, and maintained so that it becomes a difficult asset imitable and not easily substituted. Some of the natural resource strategies that will be discussed in this research are: strategy, training and development of human resources, culture and corporate values, leadership, planning and fulfillment of human resources, organizational structure, type and human resources, company personnel system