The issue of legal regulation of consumer lending has been studied taking into account the provisions of the Law of Ukraine "On consumer lending" and the legislation of the European Union in the aspect of harmonization of Ukrainian legislation with the legislation of the European Union and international standards. The criteria of qualification of credit relations as consumer are established. The legal status of the participants in consumer lending relations is determined: the lender, the consumer, the credit intermediaries. The emphasis is on the information obligations of the lender to the consumer. The conditions of the consumer loan agreement are analyzed, in particular, the conditions regarding the size of the real annual interest rate ...