In this article I intend to show that what Socrates attempts to do to Phaedrus along the entire dialogue is nothing but persuade him by using that ‘genuine rhetoric’ (which implies the knowledge of both dialectics and psychology) that is described in the second part of this work. Tensions, revalry and jelousy at the initial scene present a couple of interlocutors who have intellectual and emotional opposing perspectives. Persuasion takes place through a series of gradual ‘deceptive’ strategic steps (as Socrates cannot reveal his game from the start). Agreements, even partial, are required to keep the dialogue alive. Though Socrates also introduces ‘new’ notions, they go unnoticed to a Phaedrus obsessed with Socrates imitating his beloved Ly...