Business plan for global sales of high-value-added leafy vegetables

CEMSThe objective of this report is to propose a business plan for Kowa’s leafy vegetable business outside of Japan. The final recommendation is for Kowa to enter Silicon Valley, California, with six frozen smoothies (where two can be made into “smoops” or soups) with hydroponically-grown leafy vegetables as ingredients. These smoothies and “smoops” are primarily targeting the notoriously hard-working and affluent office workers of Silicon Valley, who have a need for nutritious, vegetarian and quick meals, as was identified through market research. Finally, financial projections show net profits in the second year of operations and break-even within 4-5years. In the second half of the report a literature review of Green Marketing will be given, explaining the definition and history of research of this topic as well, as selected research result