Add to ORKGThis paper studies the development of the brand Monte da Ravasqueira, in the Brazilian market. A brief industry analysis, together with the evaluation of microfactors, was undertaken in order to define a positioning statement, which would suit this specific brand. In addition, three strategic options were suggested in order to enter this market, followed by a marketing and communication plan. To conclude, a financial forecast was undertaken in order to examine the potential of the project
Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos pa...
The objective of this paper is to analyse the Brazilian wine industry, focusing particularly the Ser...
Mestrado em MarketingO presente Trabalho Final de Mestrado tem como propósito a elaboração do primei...
Brand management in today’s business world is extremely related to the organizations purpose and imp...
The objective of this article is to understand the process of construction and operation of sectoria...
The wine sector is currently facing a transformation all over the world. Facing a surplus, it rebuil...
Thereduced exposure of the Portuguese wines to international markets leads consumers to choose brand...
The world wine market is currently characterised by two principal wine suppliers: the European and t...
The theoretical part of this paper (chapters 1 to 3) explained the main relevant terms such as marke...
José Maria da Fonseca, a recognized Portuguese winemaker, is growing in the domestic market. However...
Agricultural products are generally characterized by their commodity status with little perceived va...
Vinifera Euromaster European Master in Viticulture and Oenology - Instituto Superior de Agronomia / ...
This article focuses on how market analysis professionals aim to materially and symbolically shape ...
The wine sector is currently facing a transformation all over the world. Facing a surplus, it rebuil...
With the constant decrease of the wine consumption in traditional winemaking countries, more and mor...
Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos pa...
The objective of this paper is to analyse the Brazilian wine industry, focusing particularly the Ser...
Mestrado em MarketingO presente Trabalho Final de Mestrado tem como propósito a elaboração do primei...
Brand management in today’s business world is extremely related to the organizations purpose and imp...
The objective of this article is to understand the process of construction and operation of sectoria...
The wine sector is currently facing a transformation all over the world. Facing a surplus, it rebuil...
Thereduced exposure of the Portuguese wines to international markets leads consumers to choose brand...
The world wine market is currently characterised by two principal wine suppliers: the European and t...
The theoretical part of this paper (chapters 1 to 3) explained the main relevant terms such as marke...
José Maria da Fonseca, a recognized Portuguese winemaker, is growing in the domestic market. However...
Agricultural products are generally characterized by their commodity status with little perceived va...
Vinifera Euromaster European Master in Viticulture and Oenology - Instituto Superior de Agronomia / ...
This article focuses on how market analysis professionals aim to materially and symbolically shape ...
The wine sector is currently facing a transformation all over the world. Facing a surplus, it rebuil...
With the constant decrease of the wine consumption in traditional winemaking countries, more and mor...
Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos pa...
The objective of this paper is to analyse the Brazilian wine industry, focusing particularly the Ser...
Mestrado em MarketingO presente Trabalho Final de Mestrado tem como propósito a elaboração do primei...