Developing film induced tourism: the film set project

This paper, presented at the HUBS Conference, outlines the aims and objectives of the Film Set Project. This is a EU funded research project designed to create a new cultural route in Europe based on film. The power of film locations is general recognised in attracting tourists to specific destinations. The sustainable benefits of attracting tourists to film locations extends beyond the economic into environmental improvement and community pride and recognition. Film Set is based on developing such a sustainable paradigm and incorporates a wide variety of film locations drawn from throughout Europe. How the British section of the route was compiled is discussed here