Talking about climate change mitigation: People's views on different levels of action

Previous research has examined public views on climate change and pro-environmental behavior; however, there has been little focus on in-depth qualitative examination of views on mitigation strategies carried out by different social actors. This paper examines how people discuss strategies to mitigate climate change and the relative responsibilities of individuals, the UK government, and corporations. Twenty people were interviewed about what they thought should be done to reduce the degree of climate change. Three main themes in their responses are identified: (1) representations of climate change; (2) responsibility for action; and (3) opposing environmental and economic interests. Overall, there was support for a variety of climate change mitigation strategies. There was some emphasis on individual behavior change combined with suggestions about greater information provision and the importance of personal choice. Although some participants criticized economic and profit-oriented structures, there was a strong sense among participants that change in this regard was unlikely. An expansion of examples of alternative strategies to address climate change could contribute towards transcending individualized approaches and accentuate perceptions of possibilities for significant social change