THE CORPORATE SOCIAL RESPONSIBILITY IN HOSPITALITY AND TOURISM INDUSTRY (A CASE STUDY OF OL PEJETA CONSERVANCY)

Corporate social responsibility (CSR), which takes as its premise that firms ought to justify their existence in terms of service to assorted stakeholders rather than mere profit, has been a subject of much debate. The fundamental goal of the study was to examine OlPejeta conservancy’s corporate social responsibility in the tourism industry. The study was distinguishing the idea of corporate social duty its inception and different issues and difficulties looked by OlPejeta conservancy while applying corporate social obligation in the tourism business. The study employed a survey research design since it involved a large population area, 179 respondents comprising of; project managers, politicians, administration officers, project committee and the projects beneficiaries who were sampled by simple random sampling. The respondents were sampled through purposive sampling. Data was collected using questionnaires and unstructured interview guide. Descriptive statistical techniques were used to analyse the data. The findings of the study were to be useful to entire tourism sector, professionals in finance and project management in the country, community development initiatives, funds disbursement board and Kenya as a country in encouraging industries to engage in corporate social responsibilities