Critique of the neoliberal Baroque in the mediatic culture. Book review Colón Zayas, E. (2013). Matrices culturales del neoliberalismo: una odisea barroca. Salamanca: Comunicación Social.

The book titled, <em>Matrices culturales del neoliberalismo: una odisea barroca</em>, by Eliseo Colón Zayas (2013)- semiotic, professor and former director of the School of Communication at the University of Puerto Rico, Río Piedras Campus- is an analysis of contemporary life in the context of local and global cultural changes. This short essay is a critical approach to the text as a whole and particularly, a counterpoint of possible inflections that digital technologies suggest on the relationship between technology and power, and identity and mediatio