Aplicación móvil como estrategia para la comercialización de productos agropecuarios

One of the main problems of the peasants in charge of supplying the family basket of Colombians with agricultural products is the commercialization because there is no effective connection between buyers and producers, much of the crop is lost because it can not advance commercial actions. The objective of this research is to provide a solution to the peasants to improve the communication between producers and traders of products related to agriculture through the use of Information Technology and ICT Communication as a support tool. As a result, the identification of the main needs of producers and traders is obtained; A mobile application is also developed that allows the three main processes of marketing (communication, sales process and purchase process) of products in the agricultural sector. ICT is a tool that enables process improvement and supports business innovation