Possibilities of industrial heritage reuse as tourist attractions: A case study of city of Zrenjanin (Vojvodina, Serbia)

Industrial heritage tourism is a new form of tourism, which often involves reuse of abandoned industrial facilities for tourism purposes. Former industrial cities, affected by deindustrialization are looking for an opportunity to economically and socially revitalize themselves through this type of tourism, which is a general trend in developed countries. The subject of this paper is investigating possibilities for reuse of industrial heritage of the city of Zrenjanin in tourism purposes, which has been hit hard by deindustrialization due to wars, economic crisis and isolation during the last decade of the 20th century. Abandoned factory complexes that serve no purpose now occupy city center, but have an important tourist potential. Some of these complexes include Zrenjanin brewery, the old city slaughterhouse and abandoned facilities of Šinvoz factory. Adaptation of these buildings into cultural, sports and shopping centers would instigate the development of tourism in the city