Nonverbal communication in tourism

Komunikacija je prisotna v vsakem trenutku človekovega življenja. Ne moremo se ji izogniti, saj poteka na nezavedni ravni vsakega izmed nas. Je ključnega pomena, saj ravno skozi komunikacijo pokažemo, kdo pravzaprav smo. Dobra medsebojna komunikacija je izredno pomembna tudi v turizmu, kjer je komunikacija z gostom osrednje področje dela. Pomembno je, da znamo ohranjati dobre medosebne odnose, kateri vodijo k uspešnosti podjetja. Namen diplomskega dela je bil predstaviti pomen razumevanja neverbalne komunikacije v turizmu. V empiričnem delu smo opravili anketno raziskavo v Hotelu Čatež in Hotelu Toplice, kjer smo skozi analizo raziskave ugotovili, da se zaposleni ne zavedajo dovolj pomena neverbalne komunikacije. Z raziskavo smo želeli prispevati k temu, da bi se ljudje, še zlasti zaposleni v turizmu, bolj zavedali neverbalne komunikacije, saj nam ta pove več kot verbalna. Skozi neverbalne znake človek izraža svoje misli in občutke, zato je pomembno, da znamo takšni vrsti komunikacije posvečati dovolj pozornosti.Communication is present in every moment of a person’s life. It cannot be avoided, because it is taking place in each of us at an unconscious level. It is of key importance, as it is precisely through communication that we show who we really are. Good interpersonal communication is extremely important also in tourism, where communication with a guest is the core activity. It is important that we are able to maintain good interpersonal relationships, which lead to a company’s success. The purpose of this diploma thesis was to show the importance of understanding nonverbal communication in tourism. In the empirical section, a survey was conducted at the Čatež Hotel and the Toplice Hotelby analysing the survey it has been determined that the employees are insufficiently aware of the importance of nonverbal communication. This survey wished to make people, especially those employed in tourism, more aware of nonverbal communication, since it gives us more information than the verbal one. People express their thoughts and feelings through nonverbal signs, which is why it is important that we devote sufficient attention to this type of communication