International audienceWe discuss the use of information visualization in digital sociology, (particularly in Controversy Mapping), and its role in outlining issues and objects of study through progressive insights. We believe the differences in visualizations between analysis and presentation are better understood as linked by a chain of transformations, rather than as two separate and stable levels of representation. We propose that, through such chain, two research movements are performed: the reification of issues, related to the construction of a stable consensus, and the reenaction of insights, that points to the role of visualizations as communication tools. We will illustrate such movements and effects by using a few examples of visu...