CUHK electronic theses & dissertations collection

Regarding most law cases of resale price maintenance (RPM), non-pricing strategies (mostly termed ”services”) that were first brought by Tesler (1960) are usually applied to justify RPM. However, if cases are rarely involved with non-pricing strategies or the significance of services is hard to judge, it would be difficult for lawyers to defend for RPM under the traditional services framework. This paper addresses this problem using a model with one manufacturer and two retailers. The retailers choose their own prices but nothing else. If retailers differ, the model can generate equilibria– only with a uniform wholesale price, the retailers will choose the prices lower than those that would maximize the profit of the supply chain. By imposing minimum RPM, this underpricing problem could be resolved without requiring services to be any significant determinants of the demands faced by retailers. Under certain conditions, the use of RPM could even increase the welfare of both the supply chain and consumer.在大部分关于涉及到转售价格维持协议（简称RPM）的法律案件中，我们通常会使用非价格策略（大部分称为“服务”因素）来证明RPM是合法的。非价格策略是Telsor（1960）第一个提出的。然而，如果案件很少涉及非价格策略或者服务的显著性难以衡量，律师在传统的服务因素框架下为RPM辩护会变得很难。本文通过构建一个包含一个厂商和两个零售商的模型来解决这个问题。在模型中，零售商只能选择定产品的价格。如果两个零售商是不相同的，本文模型会得到一个均衡——在只有一个批发价的情况下，零售商选择的售价会低于使得整个供应链获利最多的价格。通过RPM的设置，这个定价过低的问题可以得到解决，而且不需要服务成为零售商需求函数的显著决定因素。在某一些条件下，使用RPM甚至可以增加供应链和消费者的福利。Mao, Wenzheng.Thesis M.Phil. Chinese University of Hong Kong 2015.Includes bibliographical references (leaves 36-37).Abstracts also in Chinese.Title from PDF title page (viewed on 24, October, 2016).Detailed summary in vernacular field only