The internationalization strategy of the platform-based firm

Driven by Information, Communication & Computer Technologies, platform-based firms have been increasingly expanded into the global markets. This study is driven by both theoretical and practical needs. Objectives of this paper are to understand the internationalization of platform-based firms from motivation and entry mode; and growth strategy and value creation. Both qualitative Methodology and quantitative Methodology are utilized to collect data based on the case of Alibaba Group. Discussions of platform-based firms’ internationalization strategies are given at the end of this paper as well as limitations of this paper