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Over last 40 years, the video games have experienced a quick speed in their development and they have already become one of the most popular life styles of the modern entertainment. Therefore, video game platforms as distributors of video games have enjoyed a great risk these years. China with the world largest population which dedicate to a huge market where there are unlimited profits for those video game platform companies to enter into. This dissertation is mainly aiming to using entry strategy planning theory to explain and explore the entry strategies for game platform companies to enter into Chinese market. Firstly, it explored the reasons for game platform companies to enter into China and the Chinese environment for international v...
Abstract Recently, with more and more countries start to open their retailing market, and more and...
With the current growth from emerging economies multinational enterprises, more attention is being d...
In recent years, globalization has become a very important theme in the world, no matter in the busi...
Over last 40 years, the video games have experienced a quick speed in their development and they hav...
This paper explores the Chinese market entry strategy for an independent mobile game company. The Ch...
Entry mode decision is a vital strategy for multinational firms doing business in foreign country, e...
This thesis analyzes how the institutional environment of the Chinese market affects market entry by...
This thesis analyzes how the institutional environment of the Chinese market affects market entry by...
This thesis analyzes how the institutional environment of the Chinese market affects market entry by...
This paper explores the Chinese market entry strategy for an independent mobile game company. The Ch...
Since the world is becoming more interconnected, a rapid growth of foreign direct investment and an ...
Economic market is getting more international and worldwide, to be globalization has become an irrev...
Important decisions need to be made by MNCs when entering a new foreign market. One is what type of ...
The Chinese game market has witnessed rapid and sustainable growth since the late 2000s. In the same...
With a fast-growing economy that support a population of 1.5 billion, China is believed to hold prom...
Abstract Recently, with more and more countries start to open their retailing market, and more and...
With the current growth from emerging economies multinational enterprises, more attention is being d...
In recent years, globalization has become a very important theme in the world, no matter in the busi...
Over last 40 years, the video games have experienced a quick speed in their development and they hav...
This paper explores the Chinese market entry strategy for an independent mobile game company. The Ch...
Entry mode decision is a vital strategy for multinational firms doing business in foreign country, e...
This thesis analyzes how the institutional environment of the Chinese market affects market entry by...
This thesis analyzes how the institutional environment of the Chinese market affects market entry by...
This thesis analyzes how the institutional environment of the Chinese market affects market entry by...
This paper explores the Chinese market entry strategy for an independent mobile game company. The Ch...
Since the world is becoming more interconnected, a rapid growth of foreign direct investment and an ...
Economic market is getting more international and worldwide, to be globalization has become an irrev...
Important decisions need to be made by MNCs when entering a new foreign market. One is what type of ...
The Chinese game market has witnessed rapid and sustainable growth since the late 2000s. In the same...
With a fast-growing economy that support a population of 1.5 billion, China is believed to hold prom...
Abstract Recently, with more and more countries start to open their retailing market, and more and...
With the current growth from emerging economies multinational enterprises, more attention is being d...
In recent years, globalization has become a very important theme in the world, no matter in the busi...
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