The labour of identity: performing identities, performing economies

Recent analyses of workplace organization have stressed that the self-identity of workers constitutes a key resource in new regimes of accumulation. Moreover, this significance of self-identity has been understood to form part of an aestheticization of work since the techniques involved in the performance of identity are widely conceived as aesthetic or cultural practices. However, in this article we suggest that in these assumptions the questions of a person's relation to self-identity and of how the labour or work of identity may contribute to the political organization of production remain hidden. Through looking not just at the kinds of self-identity available to and performed by workers but also at the terms and conditions of their performance, we show that a person's self-identity is a key site of contestation in the struggle that maps out production. In particular, and through a focus on issues of gender and the body, we illustrate the ways in which workers may be denied authorship of their identities and the ability to claim their identity performances as occupational resources. Our analysis indicates that self-possessing workers with performable identities should not be universalized by theorists of the economic and, moreover, that considerations of the aestheticization of work need to be sensitive to what we term socio-cultural regimes of accumulation in which the implications of particular processes of aestheticization for the relation between self and identity and of both to production arc explored rather than assumed