Add to ORKGImproving the quality of search engine results is the goal of costly efforts by major Web search engine companies. Using in situ side-by-side result set comparisons and random assignment of brandnames to result sets, we investigated whether perceptions o
Search Engines are a highly complex mixture of technologies and business motives. Behind this comple...
Evaluation of search engine result relevance has traditionally been an expensive process done by hum...
The aim of this study is to examine whether search engine marketing may influence consumers’ brand a...
In this research, we investigate the branding effect of an information technology system on the eval...
Whether and how firms can employ relative rankings in search engine results pages (SERPs) to differe...
In this study, we investigate the similarities and differences between rankings of search results by...
The business models of major Web search engines depend on online advertising, primarily in the form ...
AbstractOrganic product search results on Google and Bing do not systematically include information ...
The everchanging world requires brand names which will not fade into insignificance the in a shor...
We report on the results of a two-part study, including three online consumer surveys and a coding s...
Organic product search results on Google and Bing do not systematically include in-formation about s...
Many companies place advertisements on search engine result pages, a practice referred to as search ...
Studies of the characteristics of brand names used in the marketing of information products and ser...
When the World Wide Web provides suitable methods for producing and publishing information to scient...
Research traditionally regards the product attribute as the determinant in consumers' variety seekin...
Search Engines are a highly complex mixture of technologies and business motives. Behind this comple...
Evaluation of search engine result relevance has traditionally been an expensive process done by hum...
The aim of this study is to examine whether search engine marketing may influence consumers’ brand a...
In this research, we investigate the branding effect of an information technology system on the eval...
Whether and how firms can employ relative rankings in search engine results pages (SERPs) to differe...
In this study, we investigate the similarities and differences between rankings of search results by...
The business models of major Web search engines depend on online advertising, primarily in the form ...
AbstractOrganic product search results on Google and Bing do not systematically include information ...
The everchanging world requires brand names which will not fade into insignificance the in a shor...
We report on the results of a two-part study, including three online consumer surveys and a coding s...
Organic product search results on Google and Bing do not systematically include in-formation about s...
Many companies place advertisements on search engine result pages, a practice referred to as search ...
Studies of the characteristics of brand names used in the marketing of information products and ser...
When the World Wide Web provides suitable methods for producing and publishing information to scient...
Research traditionally regards the product attribute as the determinant in consumers' variety seekin...
Search Engines are a highly complex mixture of technologies and business motives. Behind this comple...
Evaluation of search engine result relevance has traditionally been an expensive process done by hum...
The aim of this study is to examine whether search engine marketing may influence consumers’ brand a...