The Consumer Financial Protection Bureau. The financial crisis that took hold in 2008 had many causes, but consumer financial products originated in the United States were at its heart. This article discusses the U. S. regulatory framework that existed before the crisis, with a particular emphasis on the decentralized approach to regulating consumer financial products and the attendant lack of supervisory attention to these products. We then discuss the products that emerged during this period of lax oversight, including the subprime mortgages that eventually threatened the global financial system. In the third section we discuss the broad legislative response to the crisis, a key component of which was a new federal agency : the Consumer F...