[[alternative]]The Effects of Personality Traits om Knowledge Sgaring for the Coporate Instructors Industry: The Monderate of Affect Trust

碩士商業教育學系[[abstract]]在知識經濟與全球化的競爭壓力之下，企業內部講師的培育為必然的趨勢。其中講師的人格特質與分享的意願，為企業遴選參加培訓的考量之一，但究竟講師的人格特質是否會影響本身知識分享的意願與行為？又華人社會中關係與情感型信任的內涵相近，因此，本研究以情感型信任探討企業內部講師間的關係是否會對人格特質與知識分享產生干擾作用。 本研究以問卷調查法進行調查，以壽險業企業內部講師為填答對象，共發放550份問卷，實得有效樣本296份，有效問卷回收率為53.8％。採敘述統計分析、t考驗、多變量變異數分析、以及階層迴歸分析等統計方法進行資料分析，得到結論如下： 一、企業內部講師之不同個人背景變項與組織背景變項，對其人格特質與知識分享的意願及行為有顯著差異。 二、五大人格特質中，親和性、謹慎性、開放性及外向性特質，與知識分享的意願及行為間呈正向關係；而神經質特質則呈反向關係。 三、企業內部講師間有高度的情感型信任關係，會增強開放性特質對行動示範的正向影響，亦會減弱神經質特質對知識共構的反向影響。 針對本研究之研究結果，提出建議如下：企業應依組織目標的差異，甄選培訓人選時將講師人格特質納入考量的範圍，以利營造分享的氛圍。此外，企業內部應當設置一套可以激發講師自願分享的機制與獎勵措施，以鼓勵講師間建立分享的文化。最後，設法增進講師間的情感型信任關係，可使具有與他人分享特質的講師更樂於與其他講師做知識的分享，更能減緩較具神經質特質的講師其焦慮與緊張的情緒。[[abstract]]Facing the coming of knowledge-based economy and the competitive pressure of globalization, it is necessary to foster corporate instructors for enterprises. The personality traits and willing to share are two major of conditions to select appropriate candidates. However, people wonder whether the personality effect the knowledge sharing of instructors or not. The most important purpose of the study was to understand the affective trust if played a moderator role between instructors’ personality traits and knowledge sharing. The study methods included literature review and questionnaire. There were 550 samples selected by the convenience sampling method from insurance enterprises. 296 questionnaires were responded, and the valid responded rate was 53.8%. The data were submitted to descriptive statistics, t-test, MANOVA, and hierarchical multiple regression. According to the finds, the conclusions were summarized as follows: 1.Different demographic variables and organizational characteristics had significance both on personality traits and knowledge sharing of corporate instructors; 2.The relationship of corporate instructor personality traits and knowledge sharing was relative; 3.High affective trust would moderate the relationship between personality traits and willingness and behavior of knowledge sharing of corporate instructor. Finally, the recommendations of this study were listed as follows: 1.Insurance enterprises should according to different objectives of organizations when selecting training candidates for corporate instructors, and their personality traits should be concluded in order to build sharing atmosphere easily and successfully; 2.Insurance enterprises should implement a series of measure to muster and reward corporate instructor for sharing voluntarily; 3. Insurance enterprises should build the relationship with corporate instructors based on affective trust since it could make those who are with agreeableness, conscientiousness, extraversion, and openness to experience traits etc. sharing with more pleasure. Furthermore, it was also could retard anxious and nervous feelings of corporate instructors with Neuroticism trait