[[alternative]]A Study of the Relationship Between Message Design and E-learning

碩士商業教育學系[[abstract]]摘 要 本研究主要探討在數位學習中，何種訊息設計方式及學習者的學習風格對學習者有較佳學習成效，以及哪些學習者個人差異性質對學習成效也具有解釋力。本研究透過問卷調查的方式，對在職進修的成人進行研究，以學習滿意度問卷及成效測驗加以分析，將所得資料利用敘述統計、t考驗、二因子變異數分析、皮爾森相關分析、逐步回歸分析等方法進行統計分析。本研究所獲致之結論如下： 壹、以螢幕上文字的方式來講解圖、表、動畫時，其學習成效的 表現，比起聲音敘述的方式講解圖、表、動畫來的佳。 貳、螢幕上的文字講解較聲音敘述來的佳，此結果與學習者在訊 息處理過程中偏好某種學習風格無直接關係。 參、學生的學習成就表現愈佳，對學習滿意度的程度愈高。 肆、數位學習課程內容愈以文字文本的方式呈現、學習者的學習 風格愈偏向視覺型、學習者對電腦網路愈熟習時，其學習成 就的表現會較佳。 伍、數位學習課程內容愈以文字文本的方式呈現、學習者對電腦 網路愈熟習時，其學習滿意度會較佳。 根據上述的研究結果，提供數項建議，以作為未來數位學習教材設計者與後續研究之參考。 關鍵字：訊息設計、數位學習、形式原則、學習風格[[abstract]]Abstract The purpose of this study was to investigate the effects of which message design method, learning style and learners’ differences in e-learning did have better performances. The questionnaire method is adopted in this study. The target population is defined as the in-service people. The survey data were analyzed used learning satisfaction questionnaire and performance test. Methods of data analysis included descriptive statistics, t-test, two-way ANOVA, person correlation analysis and stepwise regression analysis. Main results of this study were as follows: 1.The learner’s performance was better in using words than in using voice when explaining pictures, tables and computer animation on the monitor. 2.Above the statement, the result and the learner's learning style have indirect relationship in the process of handling message. 3.When the learner’s learning performance was better, the learner’s degree of satisfaction was higher. 4.When the e-learning instructional content was displayed more in word-text, the learner’s learning style had a tendency towards visual style, and the learner was more familiar with internet, the learner’s degree of satisfaction was higher. 5.When the e-learning instructional content was displayed more in word-text and the learner was more familiar with internet, the learner’s degree of satisfaction was higher. In the end, according to the outcome in this research, the researcher had issued some suggestions for e-learning instructional design and for future study. Key words: message design; e-learning; modality principle; learning styl