[[alternative]]A Study on A Supply Chain Integration Model for Customer Demand

碩士商業教育學系[[abstract]]網際網路的普及、資訊科技日新月異，拉近了供應鏈上、中、下游之間的關係，更對供應鏈整合造成了很大的影響。而近年來經濟發展、物資充裕、消費者意識高漲，產品生產逐漸轉變為顧客導向，面對消費者少量多樣化的需求，企業所面臨的考驗是越來越嚴苛了。企業如何經由供應鏈整合，達到資源與資訊的共享，以適時、適地、適量提供滿足顧客需求的產品與服務，以掌握競爭優勢，已成為決定企業致勝的重要關鍵。 因此，本研究由顧客需求角度出發，探討現行之供應鏈整合之QR/ECR資訊共享模式，並予以改良之。再將顧客關係管理結合於供應鏈整合模式中，真正將顧客融入供應鏈體系中，提出改進供應鏈整合之模式，並以資料倉儲、資料挖採等資訊科技為基礎，提出相對應之資訊系統架構，並對整個供應鏈執行顧客關係管理的運作流程做說明。且以個案進一步探討、分析，將本研究之模式做個案推演運用作為驗證，並提供業界將來將顧客關係管理結合於供應鏈整合時之參考。[[abstract]]The Internet's popular and the information technology's rapidly changing tightens the relationships within the members of supply chain and compact on the supply chain integration. Recently, because of the economic quick development and consumerism rising, the manufacturing of products tends toward customer-oriented. Facing the small lot and variety of consumer demand, the challenges for enterprises are getting sterner. How to integrate supply chain for the resources and information sharing and how to satisfy customer demand in right time, at right place, and by right quantity are the key factors for attaining the enterprises’ competitive advantage and success. Therefore, from the customer demand view, this study analyzes and improves the current supply chain QR/ECR model. This study also integrates the customer relationship management into the supply chain. Basing on information technology such as data warehousing, data mining etc., this study proposes an integrating supply chain information system architecture and explains its operating flow. Furthermore, this study uses the case study method to verify the provided models and expects to offer the results of this study for the academic references