[[alternative]]A study on the business strategy and the CFs of e-learning Web sites.

碩士商業教育學系[[abstract]]網路教學為數位革命下所衍生之新教育型態，在國內正蓬勃發展，亦是政府達成「終身學習」及「知識經濟」政策目標的重要方式之一。因此，本研究以個案訪談及問卷調查法，探討國內網路教學業界與學界之「網路教學網站營運策略」、「實施網路教學的問題與困難」及「網路教學的關鍵因素」，研究結果顯示：在網站經營策略方面上，業界認為最重要的項目為：1.建立本身在網路教學專業技術的領導地位。2.以學習者的回饋做為網路教學的改善依據。3. 持續研發擴充網路教學平台功能。學界則認為：1.成立學校之網路教學推動單位。2.提高教學網站與造訪者的互動性。3.提供多樣化的課程內容。而在其所面臨的問題與困難上，業界認為最主要的困難是要讓社會大眾願意接受並認同網路教學的方式；學界則認為是網路教學的相關技術尚有待加強。至於在網路教學關鍵因素方面，業界認為最主要的項目為：1.網路教學相關人員的專業知識培訓。2.建立學習追蹤的機制，以掌握學習者學習狀況。3.學習者能夠接受網路教學的環境與方式。學界則認為：1.編製高品質的網路課程體。2. 網路教學與傳統教學相互配合。3. 提供學習者一個具高度使用者親和力的學習環境。 由上述研究發現，由於業界與學界經營條件不同，所以看法也不完全相同，採行的策略與認定的關鍵因素亦不一致，因此，本研究結果可提供包括網路教學相關企業與學校，在不同經營條件下的網站經營、策略規劃及教學設計之參考。 關鍵字：網路教學、網站經營策略、關鍵因素[[abstract]]E-learning is a new education model derived from the digital revolution. It is not only popular, but also a way to reach the government’s policy goals of lifelong learning and knowledge economy. Thus, this study concentrates on “the business strategies of e-learning Web sites”, “the problems and difficulties of e-learning”, and “critical factors of e-learning” of the enterprises and academic institutions by case interviewing and questionnaire analysis. The study results are summarized as: The most important business strategies of enterprise are: 1.being a leader of professional e-learning technology, 2.improving e-learning methods according to the learner’s feedback, 3.continually researching and developing the functions of e-learning platform. However, the views of school are: 1.establishing an e-learning promotion department, 2.enhancing the interaction between the Web sits and the visitors, 3.providing various course contents. Besides, the main problem of e-learning in enterprises is prompting the people to accept and agree the way of e-learning. In schools, the main problem is that the technologies relative to e-learning need to be improved right now. Referring to the critical factors of e-learning, the enterprises consider the following factors: 1.the professional training of e-learning, 2.constructing the mechanisms to trace the learning conditions of the learners, 3.The learners have to involve in the environment and accept the model of e-learning. On the other hand, the views of schools are: 1.editing the high quality network courses, 2.the cooperation on e-learning and c-leaning(classroom learning), 3.providing learners a most user friendly learning environment. From the above, because the conditions of enterprises and schools are different, the critical factors are not the same. Therefore, the results of this study can provide related to the enterprises and schools which want to implement e-learning