[[alternative]]An Empirical Analysis for Taiwan's franchise systems and payment design

碩士商業教育學系[[abstract]]本研究的重點為：一、了解台灣地區連鎖店組織型態的情形；二、探討影響台灣地區連鎖店組織型態選擇及費率結構設計的重要因素；三、探討在不同的策略下的總部，影響其連鎖店組織型態選擇的重要因素。 首先根據過去學者提出資源稀少理論、代理理論、交易成本理論為基礎找出研究的變數，以兩階段集群分析將連鎖總部加以集群。其次，針對整體連鎖總部以及集群後各個策略群進行實證分析。最後，再對已開放加盟的總部進行費率結構設計的實證分析。研究結果可摘要如下： 1. 根據集群分析的結果顯示，可將連鎖總部區分為快速成長型、發展成功型、保守型三種策略群。 2. 整體而言，影響總部連鎖店組織型態選擇的重要因素為連鎖店規模、資本勞動比、契約期限；影響快速成長型的重要因素為資本勞動比、國內外總公司；影響保守型的重要因素為連鎖店規模、加盟金、契約期限。 3. 通路控制、總部提供的服務、加盟者的風險都會影響總部費率的訂定。[[abstract]]The main views of this study are (1) to understand the development of franchising in Taiwan, (2) to explore the significant factors which affect the types of running franchising and the use of payment design in franchising, (3) to explore the important factors which affect the types of running franchising under different strategic groups. First, this study draws on resource scarcity , agency and transaction cost theories raised by experts. Then two-stage cluster analysis is utilized to cluster the franchisors. Next, it establishes eleven variables which may influence the types of running franchising. And regression analysis is used to test the significant variables of franchising system. Last, according to four aspects-channel control, franchisor service, franchisee risk and franchisor’s capital constraints raised by Sen, this study sets up the model of payment design. Again regression analysis is used to test the significant variables of payment design. The investigations of the empirical analysis are as following： (1) Three strategic groups -Rapid Grower, Successful, and Conservation-are clustered after cluster analysis. (2) Three variables influence the franchising system：size, C/L, contractor length. The empirical analysis also indicates that the different variables affect different strategic groups. In Rapid Grower, two variables affect the types of franchising：C/L and Domestic/Foreign franchisor. In Conservation, three variables affect the types of franchising：size, franchise fee, and contractor length. (3) In payment design, the empirical analysis indicates that channel control, franchisor service, and franchisee risk are the important factors influencing the payment design