[[alternative]]A Study of Corporate Recruiting Websites Interface Components: A Conjoint Approach

碩士人力資源管理研究所[[abstract]]無[[abstract]]The use of corporate recruiting websites to attract job applicants is now prevalent among organizations. Despite the rapid growth of web-based recruitment, little is known about the importance of interface components in influencing applicants’ preferences and attitudes. From a marketing perspective, this study addresses this issue by employing a conjoint approach to investigate the attribute preferences of job applicants and the segmentation of applicants based on their preferences. Interface components include aesthetic form, employment information, fit mechanism, and interactive function. Each attribute was manipulated on two levels. A pre-test indicated that participants could clearly distinguish the manipulation check variables. These attributes were implemented in an online experimental design. Results from 315 online job applicants indicated that all of these attributes create a positive preference toward the corporate recruiting website. Specific employment information was considered as the most important attribute. Cluster analysis found three job applicant segments with differing preferences and reactions to corporate recruiting website design. The three segments are: subjective surfers, general surfers, and objective surfers. Implications are important for human resource managers as they may need to pay attention to specific aspects of the recruiting site design