Normativity and the principle of materiality: A view from digital anthropology

As with all material culture, the digital is a constitutive part of what makes us human. Social order is itself premised on a material order, making it impossible to become human other than through socialising within a material world of cultural artefacts, and includes the order, agency and relationships between things, and not just their relationship to persons. This article considers the consequences of the digital culture for our understanding of what it is to be human. Drawing upon recent debates concerning materiality in the sub-field of digital anthropology, we focus upon four forms of materiality - the materiality of digital infrastructure and technology; the materiality of mediation; the materiality of digital content; and the materiality of digital contexts - to make the case that digital media and technology are far more than mere expressions of human intention. Rather than rendering us less human, less authentic or more mediated, we argue that attention should turn to the human capacity to create or impose normativity in the face of constant change. We believe these debates around materiality and normativity, while rooted in the discipline of anthropology, have broader implications for understanding everyday practices in the digital ag